What is an Instagram takeover?Ī unique marketing tactic for your business, an Instagram takeover is when you partner with someone to take over your account for a short time, whether it’s one day or several.

While there are many ways to promote your brand on the platform, including running ads and sponsoring posts, one of the most effective (and sometimes free) ways to grow your audience is by hosting an Instagram takeover. It’s clearly a great place to connect with potential customers, particularly younger consumers (recent data shows nearly 62% of Instagram users are aged 18-34). To put it simply for now before I go into further detail on examples and the ins and outs of an IG story takeover let’s look at what it is.Instagram has an impressive 1 billion monthly active users-that’s millions of people logging in each day. Instagram takeovers are a great addition to your social media toolbox for a successful Instagram account takeover. The hosted account can also tap into a new audience.Īre you looking to boost your Instagram following and engage with a new audience? Consider hosting an Instagram takeover on your account! As a digital marketing agency, we know the importance of consistently posting high-quality content on social media channels. It’s a win-win strategy because both brands or people get exposure and can expand your company’s Instagram account with fresh and engaging posts with user-generated content. Instagram Story takeovers are a great strategy to add to your social media toolbox.Īn Instagram takeover is when a user or brand takes control of another user’s Instagram account for a specific period to post their own content. To create and maintain a popular online social media campaign, it is important to consistently post top-quality, innovative, and intriguing content.

Instagram grid takeover examples